Sales from mobile apps continue to boom

Mobile applications have become an asset to everyday operations, not only in user's personal lives, but in their professional careers as well. In order to reap the benefits afforded by this technology, many enterprises have sought to incorporate apps and mobile devices into their processes, enabling employees to be more efficient. These efforts are beginning to show significant growth in the amount of sales made from this hardware and are expected to continue increasing as organizations cater more to mobile users.

It'd be tough to find a business that doesn't have an application or a website that users can purchase items through. Because these sources are more convenient than walking into a physical store, the benefits are quickly adding up. According to the Internet Retailer 2015 Mobile 500, sales made from mobile devices are expected to increase by 80 percent in 2014, accounting for 21 percent of total Web sales. Part of this considerable boost comes from the fact that more developers are making their apps responsive, enabling them to adapt to any screen size. This helps provide a more personalized experience and can make the program easier to navigate.

"People do not put their phone down then go find a desktop to do something," Amazon.com director of mobile shopping Paul Cousineau told Internet Retailer. "They use their phone. And we think with clever use of functions and design, it is possible to give mobile customers 100 percent."

Mobile apps becoming more capable
With so many component suites available for use, developers can experiment with their programs to make them perform optimally in the face of evolving user needs. MarketingProfs suggests that programmers allow customization in their software, continually test the app and ensure that the features bridge real and virtual environments. These aspects will help ensure that employees continue to have the best experience while using the application and can leverage it effectively in their daily tasks. Developers must actively think about what users want and how to guarantee that their features are meeting these demands. For example, a retailer's e-commerce app must be easy to navigate and have an appealing interface, making it more likely for customers to make a purchase.

"Beyond saving user data and preferences, however, mobile apps are also now serving up personalized information without requiring any effort on the part of consumers, and with the added benefit of location-based context," MarketingProfs stated.