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Developing a successful app with users in mind

Mobile devices are now a permanent part of daily activities for a broad majority of people across industries. While many organizations have attempted to put off this inevitability as mere hype, businesses are beginning to understand the value of leveraging mobile hardware and associated programs. Many companies have their own applications developed specifically for employee use to maintain IT governance. Although this effort can mitigate rogue IT and lost data, app builders still need to address necessary elements and ensure that the software is viable for employee use.

Following in the footsteps of successful programs
Creating a mobile application has always been a complex process due to the amount of fragmentation in the mobile market as well as the number of factors that must be considered. Mashable contributor Tim Ferriss noted that organizations can deliver a successful program by researching other profitable software and aligning the business's objectives with these insights in mind. By reviewing what makes an app popular, companies can have a better understanding of the market and better gear their product to what the users are expecting to see. The experience is a major driver of whether the program will be leveraged or left in the dust for a more convenient alternative. Developers must use their component suites to deliver an app that employees will be comfortable with and have the necessary tools for innovation.

"Your app's basic elements are marketing opportunities, and that is essential to being successful in the app business," Ferriss wrote. "Your job is to create a seamless flow from the icon all the way to the download button."

Creating a successful business app
Simplicity is often a feature that many consumer find appealing in an application. This factor has bridged over into enterprise software, but designing programs with this in mind can be easier said than done. Business applications often need mission-critical tools and other resources that can potentially lead to a clunkier interface if coded incorrectly. NewGenApps noted that once the framework of the app has been designed, developers must consider what language will be best to execute the project.

While some prefer to use a native approach, this can become costly and take up a lot of time to rework the code for each device. HTML5 development can mitigate these worries by enabling a code once, deliver as needed method. Although HTML5 is still a relatively young programming language, it has untapped potential for cross-platform availability and will help make patching issues much easier. After creating a prototype and using an analytics tool to help test the program, organizations can identify areas that need to be fixed and better target the intended user.

"A mobile app without innovative features loses its usability in long run," the source stated. "Upgrading your app with innovative features enhances its visibility along with downloads of an app."

Creating mobile software has quickly become a priority for business advancement. While there are numerous factors to address, a successful app will help position an organization for additional advantages and profits.


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