| Name | Type | Dimension | Default Metric | Default Dimension | Description |
|---|---|---|---|---|---|
| Date | String | True | False | False | The session date formatted as YYYYMMDD. |
| Year | Int32 | True | False | False | The session year with a four-digit year starting from 2005 to the current year. |
| Month | Int32 | True | False | False | The session month with an integer from 01 to 12. |
| Week | Int32 | True | False | False | The session week with a number from 01 to 53 wherein each week starts on Sunday. |
| Day | Int32 | True | False | False | The day of the month with a number from 01 to 31. |
| Hour | Int32 | True | False | False | An hour of the day starting from 00-23 in the configured time zone for the account. The value is also adjusted for daylight savings time. |
| Language | String | True | False | False | The language provided for a browser by the HTTP Request with values given as an ISO-639 code. |
| Country | String | True | False | False | The country of users obtained from the IP addresses. |
| City | String | True | False | False | The cities of property users obtained from the IP addresses. |
| Browser | String | True | False | False | The browser names used by users of your website. For example, Internet Explorer or Chrome. |
| OperatingSystem | String | True | False | False | The operating system used by the users. For example, Windows, Linux, iPhone, iPod, and Macintosh. |
| DeviceCategory | String | True | False | False | The device type: desktop, tablet, or mobile. |
| Campaign | String | True | True | False | The value of the utm_campaign campaign tracking parameter when using manual campaign tracking. This value is the online ad campaign name(s) that you use for your property when using AdWords autotagging. Otherwise, this value is not set. |
| AdGroup | String | True | False | False | The name of your AdWords ad group. |
| Keyword | String | True | False | False | The value of the utm_term campaign tracking parameter when using manual campaign tracking; i.e., the keywords users use to reach your property when using AdWords autotagging or if an organic search is used to reach your property. Otherwise this value is not set. |
| Sessions | Int32 | False | True | False | Calculates the total number of sessions. |
| Impressions | Int32 | False | True | False | Calculates the total number of campaign impressions. |
| AdClicks | Int32 | False | True | False | Calculates the total number of times users clicked on an ad to reach your property. |
| AdCost | Decimal | False | True | False | The advertising campaign's derived cost for which the currency is based on the currency set by you in your AdWords account. |
| CTR | Double | False | True | False | Ad's click-through rate. This is equal to the number of clicks divided by the number of impressions for the ad (for example, the number of times users clicked on one of your ads where it appeared). |
| CPC | Decimal | False | True | False | Cost-per-click to advertiser. |
| RPC | Decimal | False | True | False | Revenue-per-click is the average revenue received for each click on one of your search ads from e-commerce sales and/or goal value. |
| ROI | Decimal | False | True | False | Returns on Investment is total transaction profit divided by derived advertising cost. |
| Margin | Decimal | False | True | False | The total transaction profit margin. |
| PercentNewSessions | Double | False | False | False | The sessions percentage by people who never visited your property before. |
| NewUsers | Int32 | False | False | False | The number of users whose visit was marked as a first-time session to your property. |
| BounceRate | Double | False | False | False | The single-page session percentage. |
| PageViewsPerSession | Double | False | False | False | The average number of pages viewed on your property, during a session. |
| AvgSessionDuration | Double | False | False | False | The average duration of the user sessions presented in total seconds. |
| GoalConversionRateAll | Double | False | False | False | The percentage of sessions to at least one of your goals that resulted in a conversion. |
| Transactions | Int32 | False | False | False | Total number of transactions. |
| RevenuePerTransaction | Decimal | False | False | False | Average revenue for an e-commerce transaction. |
| TransactionRevenue | Decimal | False | False | False | The total sale revenue given in the transaction, without including shipping and tax. |
| TransactionRevenuePerSession | Decimal | False | False | False | A session's average transaction revenue on your property. |
| StartDate | String | False | False | True | The start date for obtaining Analytics data which is either a date string or a relative date (for example, today, yesterday, or #daysAgo). |
| EndDate | String | False | False | True | the end date for obtaining Analytics data which is either a date string or a relative date (for example, today, yesterday, or #daysAgo). |
